Skip to content
  • TUM Global Week
  • EuroTeQ courses
  • Partnerships
  • Study abroad
  • Training abroad
  • TUM Global Network
  • Thinking green
  • de
  • en
  • TUM Global & Alumni Office
  • Technical University of Munich
Technical University of Munich
  • Home
  • About us
  • TUM Global News
  • Partnerships & Initiatives
    • EuroTech
    • EuroTeQ
    • Imperial College London
      • Imperial-TUM Zero Pollution Seed Fund
    • NTU
    • Tsinghua University
    • The University of Queensland
    • KNUST
    • Indo-German Partnership
    • Politecnico di Milano
    • UNESP
    • Global South Initiative
  • Worldwide locations
    • TUM Beijing
    • TUM Brussels
      • European Talent Academy
    • TUM Mumbai
    • TUM San Francisco
    • TUM São Paulo
    • TUM Campus Singapore
  • Going abroad
    • Study
      • Studying within the EU through Erasmus
      • Studying within the EuroTeQ network
      • Studying in Switzerland
      • Short-term stays in Europe with ATHENS
      • Study stays worldwide with TUMexchange
      • Scholarships for stays abroad
      • Stays abroad via School Programs
      • Double degree programs
      • International summer schools
      • Entry of your freemover stay
    • Internships
      • Internships with Erasmus+
      • Tips for finding an internship
    • Research and Teaching
      • Teaching opportunities through the EuroTeQ Course Catalogue
      • Teaching in Europe with Erasmus+
      • TUM Global Incentive Fund
        • FAQ on the TUM Global Incentive Fund
      • Further funding options
    • Training
      • Further education and training within Europe with Erasmus+ and EuroTeQ
      • International administrative practice with the Montgelas Program
        • Montgelas Fellowships
    • Thinking green
      • Thinking Green Travel Stories
    • Promoting equity!
    • Blended Intensive Programmes (BIPs)
    • TUM Without Borders
  • Coming to TUM
    • Study stays
      • General information for international students
      • Exchange programs at TUM
      • Study at TUM through EuroTeQ
      • Short-term stays with ATHENS
      • International Campus Life
      • Disabilities & Chronic illnesses
      • Accommodation service
    • Research stays for students
      • Practical Project Students
      • TUM PREP
        • Guideline for project database
    • Research and teaching stays
      • Teaching stays at TUM with Erasmus+
      • Erasmus+ worldwide
      • TUM Global Visiting Professor Program
        • Information for Visiting Researchers
      • Welcome Services for international researchers
        • Informationen for hosts
    • Continuing education stays
      • Invited Experts in Administration
      • Training mobilities at TUM with Erasmus+
      • Erasmus+ worldwide
    • Thinking green
      • Thinking Green Travel Stories
    • Promoting equity!
  • Events
    • TUM Global Week
    • TUM Global Experiences Festival
    • Cultural Program
    • TUM Global Dialogue Series
    • TUM Community Events
  • Alumni worldwide
  • International career
  • Mentoring programs
  • Contacts
    • TUM Global & Alumni Office Team
    • Contacts at the Schools
  1. Home
  2. TUM Global News

TUM San Francisco: Global Dialogue Series event gives insights into entrepreneurial success

News, Global South, TUM Global, TUM San Francisco | 08.11.2021

Should you take your startup international? When is the best time? How do you do it? On October 28, four experts from academia, business, and the Bay Area startup scene gathered online for the 2021 TUM San Francisco edition of the TUM Global Dialogue Series and debate the proposition: “Internationalization – a key to entrepreneurial success?”

Screenshot of the Zoom call with all participants
The panel of experts with Prof. Milanov and TUM San Francisco liaison officer Jeff Ouimet. Photo: Screenshot TUM San Francisco

Hana Milanov, TUM Professor of International Entrepreneurship, moderated the panel of the TUM San Francisco Dialogue. The expert further round included Kinexon GmbH Co-Founder and CRO Maximilian Schmidt, Expert Dojo Venture Partner and Head of Europe Thomas J. Richter, and GrowthX Founding Partner Max Menke.

Prof. Milanov posed a series of challenging questions to the panelists, who gave the audience many powerful insights. You can watch the full recording of the event. However, here are three important takeaways the panelists gave on a glance:

“Do not worry about losing traction in your home market, go where the market is right for your product and build a network there.” – Maximilian Schmidt
 

“Entrepreneurs seeking funding in new markets must understand the approach favored there. For example, in the US it helps to concentrate on the positives and create a bit of FOMO (fear of missing out) when seeking venture capital. At the early stages, the product/market fit isn’t always clear, so you have to sell your vision.” – Thomas J. Richter
 

“The formula for internationalization is no different than acquiring your very first customer. We don’t sell things to markets or to companies, we sell to people. Your go-to-market strategy in a new market should simply be to identify people - the characteristics and behaviors of the 50 people most likely to buy your product.” – Max Menke
 

We invite you to learn more and benefit from the experiences of these experts: Watch the recording of the TUM San Francisco Dialogue 2021 here.


◄ Back to: TUM Global News
To top

TUM Global & Alumni Office

Technical University of Munich
Arcisstr. 21
80333 Munich
Germany

TUM Global Opportunities

Screenshot of the TUM Global Opportunities newsletter

International exchange, funding programs, partnerships, events and more: TUM students, employees and researchers as well as external interested parties can keep up to date on the latest news via the TUM Global Opportunities newsletter. We appreciate your interest!

Subscribe to the TUM Global Opportunities newsletter

Global memories

TUM students next to the ice sculpture of the TUM logo they created

Our students and employees inspire us again and again with impressive moments that they captured on camera during their stay abroad. Join in the fun, too, and send us your favorite pictures of study- or work-related staycations

21.05.2025

Sustainable travel: Study trip to Sweden


09.05.2025

Zero Waste EU Simulation: Experience environmental policy in action


05.05.2025

TUM and Duke University launch partnership in engineering and global health

  • Privacy
  • Imprint
  • Accessibility